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Phase 3: Soft launch
Starting off slowly

Purpose

This phase sees the platform launched in soft launch services, with consumers being made aware of the platform through key messaging and communications, and staff engaging and actively.

  • actively asking consumers to share their stories
  • appropriately responding to stories told on the platform
  • sharing learnings from the platform with interdepartmental colleagues.

Action Plan (PDF)
Action Plan (editable)
Download PDF version of Phases 1 - 3 of the Implementation Guide and Action Plan.

Timeframe

It is recommended that Phase 3 is completed within one (1) month of Phase 2’s completion. This is four (4) months after the subscription contract (Service Agreement) has been signed and returned to Care Opinion Australia.

Resources

System Set Up
Training
  • Support via phone, email and video conferencing with Care Opinion staff as required. Phone 07 3354 4525 or email [email protected]
Communications

Desired outcomes

Organisations
  • Staff and/or volunteers are assisting consumers to share their stories where this is appropriate.
Setup
  • Processes are established to:
    • actively support staff in soft launch services to engage with the platform
    • equip and support responders to respond to stories appropriately
  • Board Members and Consumer Advisory Councils/Groups are set up on the Care Opinion platform to receive weekly digests.
Communications

Consumers of soft launch sites:

  • are aware of the health service organisation’s partnership with Care Opinion
  • are invited to share their stories of care experiences
  • know how they can share their story and that it will be responded to
  • believe their feedback is genuinely welcomed by the team

The Communications/Marketing/Web Development team(s) have scheduled an update to the health service organisation’s website to go live in Phase 4, prominently displaying:

  • a commitment to welcoming and responding to narrative, relational feedback in the online environment
  • Care Opinion Australia’s logo (high resolution, no pixilation)
  • a blurb about the platform clearly stating that Care Opinion Australis is independent to the health service organisation, that stories are moderated for anonymity and safety, public, and will be responded to publicly
  • a call to action with a button (link) leading to a story telling page and/or a widget (either the stories widget or the storytelling widget)

Stories are being shared on the platform and are being responded to.